Marketing management is one generic discipline in business that lays it focus on various applications of business techniques which include marketing resources and marketing activities management. In this case therefore, the book Marketing management: The Big Picture offers the whole overview regarding the integrated strategy-through-execution process. This is the framework that will allow students to have a better understanding of strategic marketing as a system whereby changes in one aspect will tend to affect others. In the same case, strategic decisions also have executional consequences.
The book Marketing management The Big Picture, gives the reader a set of materials that enables them tackle marketing problems using an integrated framework. It also makes the students use associated tools that are designed to help them prioritize, analyze and solve problems. The book is simple enough in the sense that it gives the students the ability to put into practice while outside the classroom. The book therefore helps students evaluate and solve the marketing problems that they encounter in their daily lives.
The rapid growth in globalization has made this idea more applicable at this point in time. In this regard, firms have had to focus their energy in conquering new shores. It is important to realize that marketing managers are in most cases responsible when it comes to manipulating the timing, composition and the level of customer demand.
If applied properly, the strategies laid out in Marketing management The Big Picture will enable students reduce the uncertainty that has hitherto been associated with marketing decisions and therefore increase their ability in generating a wider range of solutions to the given specific problem. This is a framework that will enable the marketer to make decisions and asses them on an ongoing basis. This will eventually mean that the marketer will be engaging in a process of continuous learning and evaluation.
One thing that needs to be realized is the fact that marketing management has gone through great changes recently. With the evolution that has been seen in the manufacturing goods process, producers are looking into producing goods that are specific to the consumer. The book therefore lays down how such concepts reveal the way production activities are now dependent on consumer needs and desires more than ever. With the advice from this book therefore, it can be argued that without making use of sound marketing tactics and strategies, there is no business that can be touted to survive.
Marketing processes have become increasingly important in every business activity over the years. Initially, goods were sold with the notion that producers can offer the market anything that will run through their minds. The book Marketing management The Big Picture therefore will therefore equip students with the right skill in terms of understanding proper management that will help them in implementing sound sales promotion methods in order to maximize their efforts using the minimum time possible. This is no doubt a great read for anyone looking at the best means of managing marketing which is very important in business.